“I buy everything online”, The frequency of people saying these words are increasing day by day. Online retail in India is growing at an astronomical rate and it is set to change the way Indians do their shopping. But how much is the realistic growth of online shopping in terms of grocery when new-age startups has taken up the challenge to deliver fresh groceries and other products directly to your home. As Industry giants shift their focus introducing new verticals exclusively for groceries, we take a look at how this revolution will forever change the way you buy your essentials.
Evolution of brick and mortar stores to online eCommerce platforms
Bargaining is a common practice in India and it is synonymous with brick and mortar grocery stores in India. India is a vast country, and to reach the billion-plus people living here, we need to devise newer, faster, more efficient technology backed ways to bring groceries and make the process accessible. Online grocery shopping is picking up steam and the wide access to the internet is becoming the standard, we are in the middle of an e-commerce revolution. Just like how fashion and electronic purchases shifted from brick and mortar stores to online platforms, emerging online grocery retail is growing its grip in India.
Some of the major grocery online stores that are changing the Industry are companies such as Grofers, Big Basket, Amazon, Flipkart, Natures Basket and many more that are competing to give you the best experience while making your grocery shopping. They have dedicated websites as well as responsive mobile apps that would be accessible to you at any point in time. Log into Vishumoney for the best discount coupons on your grocery shopping
12 reasons why online grocery shopping in India is booming are:
1. Increased variety and greater selection
One of the main advantages of shopping online is the sheer variety of products and the flexibility to choose them at will. With no constraints of space, online shopping grocers give you a greater selection over a much wider product range that is simply not available in brick and mortar store and supermarkets. Traditional shopping limits you in terms of location and the logistics of travel while online shopping gives you the geographical freedom to purchase your products from anywhere accessing a greater pool of brands, products, and offers. To get the best products and the widest selection through Vishumoney, click here.
2. Several options for delivery
One of the most unique and interesting parts about buying groceries online is that not only do you get the best quality products but you get it delivered to you at the comfort of your home. This cuts the handling and logistics part of purchasing and gets it delivered to your doorstep eliminating the effort of carrying heavy bags and transporting them. Your grocery online order will soon be delivered to you once it’s placed, giving you an accurate delivery date and time. With multiple payment options and modes of delivery, online grocery shopping is the most efficient and cost-effective way of buying products online. Get free home delivery from Easyday club, click here.
3. Competitive prices, comparisons, and savings
While in traditional shopping discounts are rare to come by, but that is not the case in online grocery shopping that gives you jaw-dropping discounts for your purchases. Buying your grocery online gives you the best of both worlds as you can compare all the products at a click of a button and also get the best products at a lower price point as they cut out all the middlemen in the supply chain giving them more flexibility to price the products and give amazing discounts. So an online store can give you what a local store cannot, and that gives you all the product at the lowest prices at a click of a button. That also brings into account that continuous purchase from online grocery will give you significant compounded savings after a certain amount of time. To get the best offers on groceries from Grofers, click here.
4. Time-saving and faster processing
The process of buying online not only helps you save money online but also helps you to process your orders faster. In traditional supermarkets and local stores, you need to stand in queues, billing the products, parking headaches and wastage of time trying to find the right products and them comparing them with each other. It is much more productive to get to a prominent online store like Big Basket, and purchase the products that will give you faster processing and delivery without any hassle and also give you guaranteed delivery no matter the weather. No matter what conditions may strike and the change in your schedule, the delivery will be made as per the promised time and date. Get 20% off on first order from Natures Basket, click here.
5. Convenient 24-hour shopping
In the case of online shopping, it does not follow any time restrictions or guidelines which give it the freedom to operate 24 hours a day. This makes it super efficient and comfortable for the customer to book their favorite products at any point of the day or the night. At one click the whole range of products would appear to you on the screen giving you the benefit of shopping when you are free and rather make time for shopping. You also don’t have to worry about the stores closing or keeping the exact change for your purchase, as you will have unlimited time to browse, compare and buy your favorite products at a click of a button. Get 20% off on groceries from Grofers.
6. Increase in purchasing power
The increase in household wealth has positively helped the new-age startup space and the online grocers are benefitting from the sudden influx of the average household income and the positive trend of the economy. As the metro cities are growing bigger and the people in the city are more tuned to technology, the hyperlocal online grocery shopping services can find their ideal customer bases here. The purchasing power has also helped the people get the best value for money as you can get better products at competitive prices. You can get all the home supplies and groceries with Amazon at 15% off, click here.
7. The clean and hands-free shopping experience
Shopping from your local store or a supermarket can be a messy experience as you can get tired, bored or even exhausted and agitated shopping in between a crowd of people. Shopping carts that are used by hundreds of people every day, the unhygienic queues and other factors may cause displeasure in your experience. In buying your products through the app or website, you can easily check the availability instead of roaming around the aisles and eventually getting confused. Get the best products from flipkart, click here.
8. Easy accessibility of the stores
Though local shops and supermarkets make up for most of the Indian grocery store spaces in India, online grocery gives you much more freedom to view more varieties of products and is also easier to find products by just searching in the search tabs. You can also get easy access to your favorite stores by logging into their website or even downloading their app to get a more personalized experience. You can get the easiest access to all the products, and even get a discount while doing it from Big Basket, click here.
9. No impulse buys and unnecessary spending
We have all have a sudden impulse buying urge. This is triggered by the placement of products that unconsciously attracts you to a point you buy it even if it isn’t required. In a supermarket, you may spend on products that you may hardly use leading you to regret your decision. While you are shopping online these kinds of issues and impulses are low because you are browsing for predefined products and then adding them into a cart. Even you can avoid the impulse decisions of the kids through online shopping giving you more satisfaction, more savings, and easier purchase experience.
10. Effortless returns and replacements
Replacing a faulty or perished product online is easier than offline. While it may be the fact that you noticed the product after you purchased it and brought it home, when you buy online you will have the freedom to return it at a click of the button. This means that your items that are supposed to be returned will be collected by the delivery persons from the company and you can hand over from your home instead of going to the supermarket if you to buy it from a physical supermarket. Your amount to be refunded will be credited to your online wallet with which you can make your next purchase. This makes the process easy and efficient for all the parties involved.
11. Simple Reorder process
One of the most repetitive activities that we do is the reordering of the same products that we require on a frequent basis. So taking the time off your schedule to refill and reorder from physical stores and local supermarkets are a time-consuming and very inefficient way of making your purchase. A better alternative is to get your daily essentials from online grocery shopping services like Big Basket and Grofers, where you can give specific intervals for reordering and get the products in every few days delivered straight to your home. You can also get discounted rates and other offers for products that you reorder on a regular basis. Checkout Vishumoney to get the best deals for your purchases and save regularly with every purchase.
12. Easy access to online coupons and discounts
The best part about purchasing from an online grocery shopping service is that you can get amazing discounts for your purchases. Local Indian grocery stores can offer a certain limited discount for your purchases, but when you purchase from sites like, Big Basket, Grofers and other grocery online stores you can get instant discounts and offers by applying the exclusive coupons that are available on coupon sites like Vishumoney. Vishumoney gives you all the best and latest coupons that you can apply to get amazing discounts every time you purchase. You also stand to get amazing cashback with your every purchase further giving you more savings. To get the best offers for groceries, click here.
Wow that was strange. I just wrote an incredibly long comment but after I
clicked submit my comment didn’t show up. Grrrr…
well I’m not writing all that over again. Regardless,
just wanted to say fantastic blog!
The reason behind the increase in the grocery shopping is that due to the busy life of the people. People does not have enough time to visit stores so they prefer for online grocery shopping.